The most critical skillset for business success Getting Started How To Be Successful In This Course Start Introduction To The Marketing Mindset Start The Marketing Mindset Principles The Winning Principle Start The Fluff Principle Start The Truth Principle Start The 70 Miles Per Hour Principle Start The Powerful Words Principle Start The Lake Principle Start The Infrastructure Principle Start The Dog Food Principle Start The Detectives Principle Start The Pink Spoon Principle Start The Snowball Principle Start The Bury The Lead Principle Start The Genius Principle Start The Integrity Principle Start The Fresh Tracks Principle Start The Equal Sign Principle Start The Big Splash Principle Start The Fragrance Principle Start The Gold Vein Principle Start The Longest Word Principle Start The Cousin Vinny Principle Start The Creativity Principle Start The Action Principle Start The Hot Button Principle Start The Big Fish Principle Start Putting These Principles To Work Concluding Points Start